Built for
your account
list.
For B2B companies making their first serious ABM investment. We build the program logic first — account selection, tier structure, content architecture, and the sales activation playbook — before a single campaign goes live.
Program-first
not campaign-first
3 tiers
designed together
Pipeline
the only metric that matters
The program, not just the campaigns.
Every Revv ABM engagement starts with the same question: what does a successful ABM program look like for this company at this stage? That answer determines everything that follows.
Week 1–2
Account Selection & Tiering
Account selection logic — intent signals, firmographic fit, sales motion alignment
ICP refinement based on closed-won analysis and market signal
Tier structure design — 1:1 / 1:Few / 1:Many allocation
Account list validation with sales leadership
Week 2–4
Content Architecture
Content mapping by tier and account stage
Messaging framework per segment
Content production — we produce it, not just specify it
Landing page and asset creation for tier-1 accounts
Week 3–5
Channel & Activation Setup
Channel strategy — LinkedIn, email, direct mail, events
Sales activation playbook — what reps see, when, what they do
Signal scoring and CRM integration
Reporting framework — pipeline signal vs. engagement metric distinction
Ongoing
Program Launch & Management
Program launch with sales kickoff
Monthly reporting against pipeline (not engagement)
Ongoing content and channel optimisation
Quarterly program review and tier adjustment
Most programs need more than one tier.
Most agencies run one approach for every client. We will tell you which combination makes sense for your account list, your ACV, and your sales motion.
1:1 Enterprise ABM
Fully personalised programs for your most strategic accounts. Every account treated as a market of one.
Best for Series B+ companies with a defined list of enterprise targets and long sales cycles.
1:Few Cluster ABM
Segment-based personalisation. Shared content infrastructure, customised by cluster. Balances depth with scale.
Best for companies with a clear mid-market ICP and enough accounts to justify cluster-level investment.
1:Many Programmatic
Intent-driven targeting at volume. Account-level thinking applied to a broad list. Scaled content, signal-based prioritisation.
Best for companies with a broad ICP and high-velocity sales motion that still benefits from account-level signals.
Not sure which tier structure fits your stage? We will tell you after a 30-minute brief.
Get a RecommendationHow long before you see pipeline?
Depends on your sales cycle. We will give you a specific expectation at the program design stage. These are the realistic ranges based on programs we have built.
Company Stage
Sales Motion
Tier Structure
Account Volume
First Signal
Series A
First attributable pipeline typically in Q2 of program
Enterprise SaaS
20 strategic + 80 cluster
75–90 days
Series B
Faster signal due to shorter sales cycles
Mid-Market SaaS
150 cluster + 400 programmatic
60–75 days
Enterprise
Long cycles, but higher ACV per opportunity
Strategic Accounts
10–30 accounts
90–120 days
Seed / Pre-Series A
ABM to open enterprise doors while product matures
First GTM Motion
50–100 accounts
60–90 days
Series A
75–90 days
Motion: Enterprise SaaS
Tier: 1:1 + 1:Few
Accounts: 20 strategic + 80 cluster
First attributable pipeline typically in Q2 of program
Series B
60–75 days
Motion: Mid-Market SaaS
Tier: 1:Few + 1:Many
Accounts: 150 cluster + 400 programmatic
Faster signal due to shorter sales cycles
Enterprise
90–120 days
Motion: Strategic Accounts
Tier: 1:1 only
Accounts: 10–30 accounts
Long cycles, but higher ACV per opportunity
Seed / Pre-Series A
60–90 days
Motion: First GTM Motion
Tier: 1:Few
Accounts: 50–100 accounts
ABM to open enterprise doors while product matures
These are realistic ranges, not guarantees. The actual timeline depends on your sales cycle length, account list quality, and whether sales is ready to act on signals from day one. We will give you a specific expectation at the program design stage.
Platform agnostic
We are platform-agnostic. We have built and run programs on Demandbase, Terminus, HubSpot, Salesforce, and without any dedicated ABM platform. The platform choice depends on your budget and existing stack.
Start an ABM Program
Ready to build a program designed around your account list?
Tell us where you are — starting from zero, what your account list looks like, and what your sales motion is. We will respond within one business day with an honest view of what makes sense.
Account selection logic designed for your ICP
Content produced — not just specified
Sales activation playbook built in from day one
Pipeline reporting, not engagement metrics
Tell us about your company