Fix the
program
mechanics.
Running ABM but not seeing pipeline? The Revv ABM Program Audit goes into the mechanics — account selection, content, sales activation — and delivers a specific fix list, not a report that confirms the problem.
6
audit areas covered
1 week
turnaround
1 doc
specific fix list
Six areas. One documented assessment.
Most ABM audits confirm the symptom. This audit diagnoses the cause — across every dimension of program design.
Account selection assessment
Is your account list right? We examine the selection logic — firmographic filters, intent signals, and whether the accounts you are targeting actually match your ICP at the buying stage.
Are you targeting the right accounts?
Tier structure review
Are you applying one approach to every account, or is there genuine differentiation between strategic, mid-market, and long-tail? Most programs fail here.
Is your personalisation matched to account value?
Content effectiveness analysis
What content is actually landing versus what is being created. Where is content too generic? Where does it fail to reflect the specific account's situation?
Does your content reflect each account's reality?
Sales activation audit
Is sales following up on the signals marketing generates? If not, why not? We look at the handoff, the signal quality, and whether reps have what they need to act differently.
Does sales trust and act on your signals?
Reporting framework review
Are you measuring engagement or pipeline signal? The distinction matters. Most programs optimise for the wrong metric and cannot see the real problem.
Are you measuring what actually matters?
Specific fix list
Not a report that confirms the problem. A prioritised list of changes — what to fix first, what to fix next, and what the expected impact is.
What needs to change, in what order?
A specific fix list. Not a report that confirms the problem.
The output of the Revv ABM Program Audit is a documented assessment across all six areas, with a prioritised fix list that tells you exactly what to change, in what order, and what to expect when you do.
We will also tell you honestly whether the program can be fixed with changes to the existing structure, or whether it needs to be rebuilt. Some programs need a tune-up. Some need a new engine.
Audit Output
ABM Program Assessment
Account Selection
Tier Structure
Content Architecture
Sales Activation
Reporting Framework
+ Prioritised fix list with expected impact per change
Most audits confirm the symptom. This one diagnoses the cause.
Generic ABM Audit
Revv ABM Audit
Confirms engagement is high, pipeline is low
Diagnoses why pipeline is not there — specifically
Reviews campaign metrics and platform data
Reviews program mechanics: selection logic, tier structure, handoff design
Recommends "better personalisation" and "more content"
Delivers a specific fix list with prioritised changes and expected impact
Takes 4–6 weeks to produce a report
Delivered in 1 week. Actionable immediately.
Book the Audit
Already running ABM and not seeing pipeline?
Tell us about your current program — platform, account list size, how long it has been running, and what the pipeline looks like. We will respond within one business day.
Response time
1 business day
Audit delivery
1 week
Fix list format
Prioritised doc
Platforms
All stacks
Tell us about your program